Southern Walker Landscape Design, formerly known as EDI Design Group, has been providing Athens, Knoxville, Chattanooga, and the surrounding areas in TN with high-quality landscape designs and installations since 1999. During this time, they’ve developed a reputation for being one of the most professional firms, delivering distinctive designs and excellent customer service.
The scope of this project included the creation of a new name and logo, tagline “Life is a garden. Live in it.”, a stationery package, direct mail, research, website development, signage, and more. My objective was to create a strong and creative position and image by promoting them as THE source for landscape design and installation services. The logo is representative of an iron garden gate, inviting, unique, and solid. The imagery and colors represent the sky and the designs found in nature.
