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Chris Hornsby

Sticky Brand Strategist & Creative Director

Chris studied the art of graphic design at the University of Georgia, in Athens, GA. He has worked with many ad agencies and design studios in Atlanta, GA, and in Knoxville, TN, along with cutting his chops within in-house agencies such as Peavey Electronics and Philips Electronics, before finally joining Hornsby Brand Design in 2003.


Chris' brand design expertise helps lead clients into new frontiers. This advertising Hall of Fame inductee answers each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. He's garnered more than a 100 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. Chris has cultivated his many years of design and brand leadership experience through producing superior creative work: from corporate ID, TV, radio and digital advertising campaigns, and strategic marketing to website development, and fine art exhibitions. Whether it's a service or product driven business, Chris specializes in building sticky brands.







chris hornsby

Chris Hornsby

Sticky Brand Strategist & Creative Director

Chris studied the art of graphic design at the University of Georgia, in Athens, GA. He has worked with many ad agencies and design studios in Atlanta, GA, and in Knoxville, TN, along with cutting his chops within in-house agencies such as Peavey Electronics and Philips Electronics, before finally joining Hornsby Brand Design in 2003.


Chris' brand design expertise helps lead clients into new frontiers. This advertising Hall of Fame inductee answers each challenge with creative solutions that not only achieve results, but break the ground of conventionalism. He's garnered more than a 100 local and international awards for his creative/strategic solutions, along with being published in several prestigious design annuals. Chris has cultivated his many years of design and brand leadership experience through producing superior creative work: from corporate ID, TV, radio and digital advertising campaigns, and strategic marketing to website development, and fine art exhibitions. Whether it's a service or product driven business, Chris specializes in building sticky brands.



Creating Sticky Brands

 

Awards

Three 2015 Regional Addy Awards

Five 2014 Regional Addy Awards

2013 American Advertising Federation's
Hall of Fame Induction Award

Four 2013 Regional Addy Awards

2012 APTA Gold AdWheel Award

Two 2012 Regional Addy Awards

Two 2011 APTA Gold AdWheel Awards

Two 2011 District Addy Awards

Four 2011 Regional Addy Awards

2010 Best Cartographic Award

2010 District Addy Award

Five 2010 Regional Addy Awards

2009 APTA Grand AdWheel Award

2009 APTA Gold AdWheel Award

2009 District Addy Award

Seven 2009 Regional Addy Awards

2008 District Addy Award

Nine 2008 Regional Addy awards

Seven 2007 Regional Addy Awards

2007 International Faith-Based Design Annual

The Addy's 2006 Special Judges' Award

Three 2006 Regional Addy Awards

Five 2003 Regional Addy Awards

2003 District Addy Award

PR Society's 2002 Regional Event Award

2002 PRINT Magazine's Design Annual

Eight 2002 Regional Addy Awards

Seven 2001 Regional Addy Awards

Two 2001 District Addy Awards

2001 National Addy Award

2001 Summit Award for Creative Excellence

2001 PRINT Magazine's Design Annual

2001 HOW Magazine's Design Annual

Four 2000 Regional Addy Awards

Four 1999 Regional Addy Awards

Three 1998 Regional Addy Awards

Three 1997 Regional Addy Awards







A focused brand knows what it is, why it's different, and why people should care.

 

Services

Brand Strategy & Planning

Let's face it. It's a competitive jungle out there, and without a great marketing plan...you're toast. Chris has an arsenal of creative and strategic solutions that are specifically geared toward jumping over the competition. He helps his clients get laser-focused and positions their master plans toward specific strategic brand objectives.


Brand Identity

It's great design, not strategy that ignites passion in people. And the magic behind better design and better business is innovation. Innovation requires creativity, but creativity gives many business people a twitch. Anything new, by definition is untried, and therefore "unsafe," yet radical innovation has the power to render the competition obsolete. It's a self-evident truth: you can't be a leader by following. It's innovation that will give your brand traction in the marketplace.


Brand Web Development,
Social Media, & Mobile

The Internet has become the "great equalizer." The large and the small can now compete on a more level playing field. Websites and




mobile sites are most often the first face of a brand to the world. So it's critical to get it right the first time AND adapt to the constant flow of change. Social media can be a powerful tool for social change and an alternative to more traditional methods of communication. These attractive opportunities are now moving more businesses and organizations to hero status.


Brand Collateral

Chris builds a coherent brand that delivers confidence. The physical appearance of presentation and marketing literature conveys a certain level of expertise, talent, and quality. A coherent system of communication saves time (and, by extension, money). A coherent system allows one to be prepared at every point within the sales cycle, from introduction and follow-through to all client communications. Perhaps most importantly, a coherent package of information sends this critical message: "We have our act together."


Brand Campaigns

Campaigns...United in purpose and theme, but diverse in delivery and venues gets the job




done more effectively. The campaign offers the best bang for the buck when targeting and expanding the mindshare of the customer base, thereby making the brand sweet and able to stick in the customer's gut.


Brand Motion

Great multimedia attracts prospects like bees to honey. It's the building block of a totally immersed campaign. It increases consumer awareness and purposeful reaction. Chris' efficient and effective approach to multimedia from concept to finished product is creative, thorough, and launch-deadline driven. The full multimedia experience IS the differentiator.


Brand Public & Media Relations

Getting the brand message out to the right people through the right venues at the right time is what Chris does, and he does this through local, regional, trade, and national media placement (broadcast, print, outdoor, web, etc.); through strong relationships and contacts with reporters and editors nationwide; and through market development and partnering opportunities.






It's design, not strategy that ignites passion in people.

 
 
Projects
 
Homes of Love Identity
Homes of Love Identity Identity


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Homes of Love Collateral
Homes of Love Collateral Collateral


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Homes of Love Website
Homes of Love Website Digital


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Homes of Love Video
Homes of Love Video Digital


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Homes of Love Ecommerce
Homes of Love Ecommerce Digital


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Homes of Love campaigns
Homes of Love Campaign Campaigns


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Cobb Community Transit Campaign
Cobb Community Transit Campaign Campaign


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Southern Walker Identity
Southern Walker Identity Identity


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Southern Walker Collateral
Southern Walker Collateral Collateral


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CARTA Campaign
CARTA Campaign Campaigns


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CARTA Collateral
CARTA Collateral Collateral


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CARTA Online Trip Planner
CARTA Online Trip Planner Digital


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Willocks Brothers Logo
Willocks Brand Identity Identity


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Hornsby Logo
Hornsby Brand Identity Identity


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Hornsby website
Hornsby Website Digital


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Hornsby
Hornsby Campaign Materials Campaigns


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Arkis Logo
Arkis Brand Identity Identity


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 CCK Mission Fund brochure
CCK Mission Fund Collateral


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Numarine Ad
Numarine International Campaign


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Radian logo
Radian Brand Identity Identity


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Scripps iPad booklet
Scripps Networks International
Review Book
Collateral


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KAT tv commercial
KAT :60 TV Commercial Digital


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WAA logo
WAA Brand Identity Identity


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HBD The Lemon Box
Hornsby Brand Design
The Lemon Box
Collateral: Packaging


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Knoxville Ad Federation psa tv commercial
Knoxville Ad Federation
:30 PSA Commercial
Digital


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CARTA website
CARTA Website Digital


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Memphis MPO video
Memphis MPO Videos Digital


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APC e-newsletter
APC E-newsletters & Blasts Digital


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Memphis MPO website
Memphis MPO Website Digital


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KAT logo
KAT Brand Identity Identity


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CCK marriage conference brochure
CCK Marriage Conference Brochure Collateral


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finish point logo
Finish Point Brand Identity Identity


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Homes of Love brochure
Homes of Love Brochure Collateral


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CCK logo
CCK Brand Identity Identity


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APC New client folder
APC New Client Folder Collateral


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Memphis MPO logo
Memphis MPO Brand Identity Identity


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Lakeside Tavern logo
Lakeside Tavern Brand Identity Identity


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KAT passes
KAT Tickets & Passes Collateral


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Mercy Hill Church logo
Mercy Hill Church Identity Identity


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Memphis MPO campaign
Memphis MPO Campaign


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HNN campaign
Hotel News Now Campaign


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Compass Maintenance Plan logo
Compass Maintenance Plan
Brand Identity
Identity


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KAT maps
KAT System & Route Maps Collateral


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Impact website
Impact Discipleship Ministries Website Digital


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CCK Guest booklet
CCK Guest Booklet Collateral


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Memphis MPO brochure
Memphis MPO Brochure Collateral


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APC Christmas card
APC Christmas Card Collateral


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ACTC brand marketing plan
ACTC Brand Marketing Plan Campaign


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WAA website
WAA Website Digital


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Regal Entertainment logo
Regal Entertainment Brand Identity Identity


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APC Christmas card
APC Christmas Card: Stock Certificate Collateral


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BIM Ad Agency Challenge widget
BIM: The Ad Agency Challenge Digital


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Rodefer-Moss posters
Rodefer-Moss Posters Collateral


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APC logo
APC Brand Identity Identity


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Memphis MPO FB campaign
Memphis MPO Facebook Campaign Digital


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KAT Employee appreciation posters
KAT Employee Appreciation Campaign Collateral


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American Cancer Society event material
American Cancer Society
Event Material
Collateral


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KAT website
KAT Website Digital


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Silvver log
Silvver Brand Identity Identity


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BBN investors book
BBN Investment Prospectus Collateral


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UT brochure
UT Brochure & Invitation Collateral


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Bullfish Grill logo
Bullfish Grill Brand Identity Identity


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Arkis campaign
Arkis Biosciences Campaign Campaign


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Providence logo
Providence Advisors Group, LLC
Brand Identity
Identity


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KAT express posters
KAT Express Posters Collateral


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TopBox logo
TopBox Brand Identity Identity


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Christus Gardens invitation
Christus Gardens Invitation Collateral


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Arkis website
Arkis Biosciences Website Digital


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CCK Grand Opening invitation
CCK Grand Opening Invitation Collateral


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KAT UT Kiosk Map
KAT UT Kiosk Map Collateral


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ET Competes logo
ET Competes & ET Index
Brand Identity
Identity


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KAT Campaign
Knoxville Area Transit Campaign


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Mercy Hill Church website
Mercy Hill Website Digital


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CCK Campaign
Cornerstone Church of Knoxville Campaign


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APC campaign
Asset Planning Corporation Campaign


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HNN website
Hotel News Now Website Digital


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WAA campaign
William Andrews Architects Campaign


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Contact




 

P. O. Box, Knoxville, TN 37950   |   865/660/7261