Radian’s software and hardware tracks the movement of high value assets, provides analytics about unsold inventory, and delivers accurate field inventory data daily. My commission was to create and lay the groundwork for a new brand, one that represents Radian with a certain “cool factor.” A new logo, stationery package, PowerPoint presentation, and website splash page were created and implemented for this award-winning effort. Radian, a start-up company, continues to grow and find rewards from its initial brand investment.
