Arkis advances medical technology to improve the lives of people suffering from hydrocephalus and other related diseases. They are a multi-faceted team experienced in neurosurgery, medical device design, business development, IP generation, and engineering. Hydrocephalus is a disease whereby excessive cerebral spinal fluid (CSF) builds up within the brain. In order to relieve this build-up, an artificial drainage system is implanted, which drains CSF off the brain and into the abdomen.
My commission was to lay the groundwork for a new brand by creating a new logo, stationery package, product collateral, photography, illustration, PowerPoint presentations, exhibits, and website development. The implementation of this award-winning effort uses the logo icon to represent an abstract “A” and a brain stem where the oval (“head”) meets the “A” positioned as a open canal running through it. The green and blue shapes below the “A” are symbolic of the life provided by Arkis technology. As part of its main goal, this growing VC firm continued to solicit and gain funding until it was sold in 2019.
