Advertising & Marketing

• Campaigns
• Special events
• magazine ads
• newspaper ads
• billboards
• radio/TV/film
• POP
• collateral
• direct mail
• PR
• photography
• copywriting
• market research
• media placement
• media planning

My philosophy is to push my clients to create messages that are target driven, unforgettable, likable, and emotional. This, of course, won’t guarantee success, but it will definitely make it more likely.

First, I find something important to say about the product or service. I work very hard to find a point of superiority and difference that will stand against their competition. If it doesn’t exist, I work with my clients to make it exist.

Second, having finally found something better to say, I work hard to say it creatively and persuasively so that it is remembered and acted upon. I strive for originality, freshness, and relevance.

Even though creativity is an intangible thing and very hard to measure, it’s my job to give my clients maximum impact for their dollars spent…And one way to insure this happens is to understand the power of probability.

• The more people who see your advertising, the more successful it is likely to be.
• The more people who remember your advertising, the more successful it is likely to be.
• The more people who like your advertising, the more successful it is likely to be.
• The more people who have an emotional reaction to your advertising, the more successful it is likely to be.
• The more people who agree with the logic of your advertising, the more successful it is likely to be.

Creativity + probability will ultimately determine your brand’s success.